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We’ve been called Architectural FX for more than two decades, and we’re proud of the reputation we’ve built as a reliable, innovative and supportive distributor of premium brand LED lighting solutions.
Our position in the market means we’ve always got an eye on the horizon, which is why we thought it was time for a name that would stand the test of time.
We’re already known as AFX for short across the industry, and we’ve embraced this too. So, as we planned our recent refresh of our brand, it made sense to adopt the name we’re more often, than not, referred to.
We think it is more fitting for an industry that is developing rapidly, at the cutting-edge of technological advancements and always willing to grow and change.
A new name. And a continued commitment to deliver the highest levels of support and service.